Safaraz Ali, CEO – Pathway Group - Twitter - LinkedIn
The fundamental of any relationship, business or otherwise, is trust. Someone may know you and even admire you, but that isn’t enough for them to work with you or invest in you or your business.
In business, we need our customers and potential customers to trust us; we need our team to trust us; we need our suppliers to trust us. All of these people need to know that we are credible and reliable, otherwise they simply won’t want to invest time and resources into us and our business.
Simply put, without trust, you and your business can't grow.
How do we create and nurture trust genuinely and sustain it particularly in the context of gaining investment, creating partnerships and joint venture and collaborations?
Building Trust Externally
In order to grow your business, you need to build trust with those outside of your business.
The Trust Equation
When establishing trust externally, consid...
Already have an account?
Get to the end of the story
Subscribe today.
Cancel at any time
- More than 50 articles a week.
- Digital and print news.
- Global community.