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Brands & Trademarks

By Irving David

by Keerat

Irving David, Partner - Level


Here, Irving David, an Intellectual Property Partner at Level Law, a leading IP Law firm in London, looks at Brands and how best to protect them.

Everywhere you look you see brands, for example, Coca-Cola, Apple, Amazon, and Netflix.
Indeed, the average UK supermarket – Tesco, Waitrose, Morrisons (more brands) – now sells more than forty-five thousand separate branded items.

Branding promotes recognition and strong brands provide value to a company far beyond its physical assets. This is because people tend to do business with companies with whom they are familiar.
If a company’s branding is consistent and easy to recognise, it helps customers feel more confident about buying its goods or services.



But in today’s digital world, every brand is vulnerable to intellectual property infringement in ways ranging from counterfeit goods and parallel imports to social media impersonation and phishing.
Indeed, many ph...

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