Business Coaching: Why No-One Wants A Business Coach & Why Every Business Owner Should Have One

Andy Hemming, Senior Partner - ActionCOACH Black Country
 
“I’ve met a business coach before…”.
In the 15 years that I’ve had the privilege of working with business owners as their coach, I’ve heard that sentence more times than I care to remember. The tonality with which it’s delivered has a clear intent: not interested, conversation over.
And I get it. Because, as a (relatively) embryonic market sector, it’s not well understood, it’s certainly not regulated, and absolutely anyone can call themselves a coach. I’m not saying that with any judgement by the way. It’s just a fact. Couple lack of understanding (and therefore trust) with less than positive experiences and it’s no wonder that the level of scepticism around business coaching is so high.
In response to the comment to end our conversation, I’d always ask “Have you ever eaten in a bad restaurant?” To which the answer would invariably be “Yes”. “Do you still eat in restaurants?” Again, “Yes”. My question “How come?”
The chal...