What Is Orbit Shift About?

Prof. Hanifa Shah OBE, Pro Vice-Chancellor for Research, Enterprise, Engagement & STEAM - Birmingham City University   In a world that’s changing faster than ever—from AI disruption to shifting employee expectations, from market volatility to purpose-driven consumers - technologically, economically, culturally the world is transforming. So if the world is changing at pace then, as business leaders and founders it’s not enough to keep doing what we’ve always done. If we do that then we will fail. Most leaders don’t fail because they do the wrong things. They fail because they play it too safe. They stay busy — but not bold. They make adjustments — but not acceleration. They stay in orbit when they should be shifting it. Because staying in the same orbit is an option – but not a good one. The world is changing. Industries are evolving. The gravitational forces of the past – old habits, outdated strategies, and institutional inertia – will pull you back unless you create enough t...