Prof. Roya Rahimi, Professor in Marketing & Leisure Management – University of Wolverhampton Artificial Intelligence is rapidly redefining the service economy. Across industries such as finance, hospitality, healthcare, education, retail, consulting, logistics, media, and professional services, AI is transforming how businesses operate, engage customers, manage employees, and create value. At the same time, organisations face growing pressure to align with the United Nations Sustainable Development Goals (SDGs), balancing profitability with social responsibility and environmental sustainability. The convergence of AI and sustainability is therefore becoming one of the defining strategic issues for modern service businesses. AI offers organisations unprecedented capabilities in automation, prediction, optimisation, and decision-making. However, its value extends far beyond efficiency gains. When implemented responsibly, AI can help businesses reduce inequality, improve educa...
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