David Bailey, Professor of Business Economics - Birmingham Business School The new Jaguar Type 01 is not a car designed to please everyone. In fact, quite the opposite. It is deliberately controversial, deliberately extravagant and deliberately unlike almost anything else on the road. And that is precisely the point. Jaguar has finally pulled the covers off the production version of the car that is supposed to transform the fortunes of one of Britain’s most famous automotive brands. The £130,000-plus, all-electric Type 01 is grand, dramatic and unapologetically luxurious. It is more than five metres long, over two metres wide, has a striking grand-tourer profile, 23-inch wheels and more than 1,000 horsepower (yes you read that right). Production starts in 2027 at Solihull, with electric drive units and batteries made at the i54 plant in Wolverhampton and body panels pressed at Halewood. And if the question is whether Jaguar has made a safe choice, the answer is emphatically no....
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