You Can’t Coach A Road You’ve Never Driven

Vinit Shah, Founder - London School of Sales   Let me ask you something uncomfortable. When did you last sit down, open an AI tool, and actually try to use it for something that mattered in your business? Not watch a demo, read a report, or sit in a briefing where someone else showed you. Actually use it, build with it, get frustrated by it, and work out where it helps and where it misleads you. If you can't answer that quickly and honestly, this is for you.   Selling Is Not One Thing We use the words sell, selling and sales as though they describe a single activity. They don't. A transactional exchange where someone needs information or wants reassurance about something straightforward is a fundamentally different interaction from a complex, consultative sale where trust, judgment and genuine curiosity create the outcome. That distinction matters, because AI is not landing equally across these two worlds. Anthropic's Labor Market Impacts of AI research this year identified s...