By Wendy Garcarz, Author & Futurist - Wendy Garcarz Consulting
Hindsight is a wonderful thing, isn’t it? There have been some fabulous success stories and some catastrophes to come from the last year of lockdowns and Covid. One thing is certain, whatever happens in the next few years will be based on our ability to learn how to do things differently.
The SME sector has been the hardest hit during the pandemic and is predicted to be the fastest recovering sector as we begin the economic recovery. That will be possible because of the agility and creativity of entrepreneurs that run SMEs. Many epitomise disruptive innovation by harnessing this powerful concept of innovation driven growth.
Multinationals struggle with the concept due to the constraints of size, complexity and stakeholder expectations. Disruptive innovation creates a new market and value network by disrupting an existing market and replacing the established market leaders.