Jack Averty, Founder - Trinity Leadership
Chances are if you’re one of The Business Influencer’s esteemed readers then you’ve probably reached the point in your career when everything you say, everything you do, and how you present yourself matters.
That’s because whether you chose to see it or not, you have a personal brand and are leaving behind a reputation trail with every action you take. Whether it’s a fellow business, a potential recruit, a community, or even an ordinary member of the public, people are judging you.
It can be a daunting prospect being permanently under a microscope as people try to form their opinions of you, but once you reach a certain level you don’t really have a choice. Run a business? You have a personal brand. Entrepreneur who has started your own business? You have a personal brand. Run a public sector organisation? You have a personal brand. Run an institution? You have a personal brand. Work in the public eye? You get the picture by now.
So what...
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