Is Digital Marketing Crucial For Your Business? Dee Vadgama of leading marketing agency Gloss Explains.

Why do you think Digital Marketing has become such a focus for businesses?

Consumer habits are ever evolving, and technology has never been as ingrained in our everyday life as it is today. And this is just the start, with the internet of things (IoT) seamlessly integrating with everyday household items exponentially.
The fact that consumers are so accessible through technology means that brands now have a cost-effective way of communicating with their target consumer at mass through digital marketing.
 
Regardless of age, people are glued to their mobile phones – surfing the internet, online shopping, checking emails, checking social, instant messaging, using as a satnav – it goes on.
Given this importance of the connected consumer in today’s world, digital marketing is a must, giving you access to your desired audience not just in the UK, but worldwide.
 
 

Digital Marketing is such an “umbrella term”, which area of Digital Marketing would you say is most effective...