Getting Serious On “Bouncing Back Better”

By Geoff McGrath, Managing Director - CKDelta

In March 2020, the UK’s first national lockdown was enshrined in law which slammed the brakes on economic growth and social freedoms. Over the last 15 months, we have witnessed dramatic changes in how we live, work and travel. Indeed, anyone looking back on 2020 would see a year characterised by a term first referenced in 1987: volatility, uncertainty, complexity, and ambiguity (VUCA). In this regard, 2021 has provided us with a daunting sense of déjà vu.
However, with the vaccination programme now well underway the economic and social outlook is changing; the light at the end of the tunnel is shining through. Nevertheless, we must not be fooled into thinking that we are out of the woods yet.
 

 
As we emerge from the grip of the third lockdown, our economic and societal response will dictate the shape of our recovery; we cannot let this moment go to waste. There is an opportunity to co-create a hopeful future and to deliver upo...