John Reed, President – Benjamin Blue H2O
Nadja Atwal
Nadja Atwal (Journalist, PR-Expert, TV Host, Serial Entrepreneur, Advisory Board Member of the Global AI Council)
The aftermath of covid may have affected more industries than first anticipated, as John Reed will go on to explain. John Reed, is an innovative entrepreneur and leader with decades of business operations and start-up experience. Recent wins include the celebration of his tenth year of successful expansion of his Daily Dose Hospitality group, active across multiple upscale and accessible markets in seven major U.S. regions.
Serving others and making space at the table for all are guiding principles that John employs in his work as president of Benjamin Blue H2O. This mindset and a “never give up” determination embody John’s commitment to excellence—for customers, investors, partners, and the communities in which he operates.
What Do I See For 2025 In The Hospitality Industry?
We haven’t seen many closures since 2021 with Covid. Is a consolidation in the hospitality industry going on right now. Those operators or those concepts that have exceptional attributes are still seeing velocity and growth. Sales revenues might be down across the industry, but there are still, very niche concepts that are doing very well. There’s also resurgence of Legacy brands Texas roadhouse and Olive Garden have seen tremendous due to their consistency and their value proposition.
For our brands, specifically, we are hyper focused on the experience and providing exceptional hospitality. Good enough or even above average is no longer a license for longevity. You must be exceptional in order to compete in the years ahead. We have strong concepts, but there are weaknesses that we must overcome in order to be great. That is our strategic focus for 2025. we are anticipating a flat down year up to 5% which is why we are hyper focused on our controllables and expenses.
As far as influencing our industry……
Purpose driven concepts will continue to thrive as people still love, supporting strong cultures and consistent efforts. We have reframed our thought process to be a marketing company that sells an experience. That mindset will shift and change how we view social media and customer interaction for years to come.