By Fiona Woolston (LinkedIn), Group Account Director (Midlands) - Copper Consultancy
Economic development aims to create stronger communities and sustainable economies – objectives that most people support. So why do attempts to transform towns, cities and regions across the UK face apathy or even resistance from the very people they are intended to benefit?
At the heart of this question is an underlying challenge which many public and private sector players face – getting the UK public involved early enough to meaningfully shape plans. The challenge to those in government and business is to demonstrate a real understanding where and how people live, work, study and visit, to inspire engagement and engender confidence that investment can be delivered positively. This is best achieved when people and organisations work together.
What do you think should be the highest priority for government investment in your region?
The UK can appear to be a nation divi...