Udo Foerster, CEO - Advanteam Communication
We may not currently hold the World Cup in football — Argentina wears that crown — but when it comes to economic performance, Germany is a true champion. I’m talking about our innovation powerhouses, our specialists, and our market leaders hidden in plain sight: the so-called Hidden Champions.
Nowhere else in the world are there as many of these “quiet giants” as between the Baltic Sea and the Alps. Around 1,300 German companies lead their markets globally in their niche. That means roughly half of the world’s top-performing but little-known firms call Germany home. That’s something to be proud of!
A Storm Brewing in the East
Still, I’m convinced we’re facing a serious storm — one that could shake many of our Hidden Champions from their thrones.
The challenge? State-backed Chinese conglomerates are moving aggressively into markets we once dominated — from solar panels to our iconic car brands.
That’s why it’s time for our Hidde...
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