Safaraz Ali, CEO – Pathway Group - Twitter - LinkedIn
Author of "Successfully Scale Up or Exit Your Business"
Creator of the ScaleEzee Framework
As we approach 2025 and reflect on the defining lessons of 2024, CEOs and board members are presented with a pivotal opportunity: to lead not only with profit in mind but with purpose at the heart of every decision.
In the coming year, creating a resilient, responsible, and sustainable blueprint means crafting strategies that reach far beyond the boardroom. This is about harmonising financial success with societal impact, blending governance, transparency, and risk management with a guiding sense of purpose.
Here’s simple blueprint presented as prompt and reminder to you, your team and your organisation forward, bringing clarity, precision, and purpose into each action.
Lead with Purpose: Profit Follows Purpose
“Purpose drives profit—make it your anchor.”
While profit is essential, purpose is transformative. Re-evaluate why your ...
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