Safaraz Ali, CEO – Pathway Group - Twitter - LinkedIn
Author of "Successfully Scale Up or Exit Your Business"
Creator of the ScaleEzee Framework
Scaling is a very specific type of company growth which isn’t right for everyone. To understand why, let’s explore the difference between growth and scaling as often both
terms that are frequently used interchangeably.
With growth, a company’s primary focus is on improving product quality or increasing profitability. This results in linear growth, growing the company steadily. Imagine you're playing a video game. At first, you're just trying to get through the levels, collecting points and power-ups.
That's like a business in its growth phase. It's focused on getting better and making a profit. If you draw this growth on a graph, it looks like a steady uphill climb.
The purpose of scaling, on the other hand is to achieve accelerated growth. In most cases, this means sustainably but quickly increasing a company’s market share. Scaling is...
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