How the Need for Chicken Led Two University Graduates to Become Part of Sir Stelios’ Easy Brand Family

by Mani Hayre
@Mani_Hayre
 
 
Ordering food online has become a part of everyday life. As an industry it has been growing year on year and saw it jump from $4.8 billion in 2019 to $5.9 billion in 2020.
Yet despite industry growth, giants such as Deliveroo made huge losses due to COVID19. Deliveroo’s revenue increased by 72 per cent to £476 million, but its losses also widened by 16.6 per cent from £199m to £232m in 2020. It relied heavily on chains such as Nando’s which were forced to close early on, with other restaurants following suit.

 
So why would a start-up look to enter this market? I caught up with Jeewan Sagu, one of the founders of EasyFood based in Birmingham to discuss.
Jeewan has an easy and amiable nature, no pun intended. Jeewan and his business partner Gurpreet Sidhu, founded EasyFood, an online ordering app, looking to take on the likes of UberEats and Deliveroo.
 
The Beginnings of EasyFood
“We were two young university graduates and one night we...