Hire People Who Have Failed and Why 99% of People Have Never Heard of You

Seth Godin - Founder of the altMBA, Blogger, Entrepreneur and Author
Interview by Ninder Johal
 
These are just some of the thoughts from the man who sold his first company to Yahoo in 1996 for millions, turned down billions of stock options to stay on in the corporate world but instead turned to writing and in the process became a global bestselling business author.
Author of 20 best sellers including -Purple Cow, This is Marketing, Tribes and The Dip.

Known for this prodigious blog which X people receive daily – I set about to understand what makes this man tick and how does he propose that we should think about marketing – after all – without a market – you have no product, no sales, and no business.
 
So, what is marketing?
Seth Godin: I define Marketing as anything that touches the market. Which means it is how we change minds, how we design products, how we lead, manage, speak, and interact. That feels like a good way to make an impact and to help people cause the chan...