By Matt Hammond, Head of International Markets for the UK and Midlands Region Leader – PwC
PwC 24th Annual Global CEO Survey
On 11 March 2020, the World Health Organization declared COVID-19 a global pandemic, marking the official start of a period of profound disruption and suffering. One year later, we still find ourselves in its grip, but vaccines developed at breakneck pace have enabled us to envision recovery. The details of that recovery are not yet clear.
However, it’s certain that we cannot simply go back to the way things were before. The pandemic has laid bare fundamental deficiencies in our global system, weaknesses in business operating models and challenges that will shape our world moving forward. It has also unleashed energy and creativity, as leaders seek out enduring solutions to these problems.
The pandemic’s dual role as accelerator of transformation and amplifier of disruptive forces is the thread that runs through our 24th Annual Global CEO S...