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5 Lessons Learned While Selling A Business

by Keerat

By Ross Coombes, Financial Planning Director – Investec Wealth & Investment – ross.coombes@investecwin.co.uk


Investec Wealth & Investment works with a number of entrepreneurs who want to protect and grow their business. Our team can help you to achieve your financial objectives and gain peace of mind for the future.

Communications entrepreneur Olly Swanton was supported by IW&I when he sold his agency Way to Blue. Here are the lessons he learned from the process and how he worked with our financial planning team.


1. Create An Exit Strategy Before You Sell

Exiting a business can be challenging for any entrepreneur and when Olly Swanton considered selling global communications agency Way to Blue, he needed to separate himself from day-to-day operations.

“After speaking with my colleagues, I decided that a three-to-five year earn-out was probably not the sale structure that would make me happy. So the realisation that I had to quickly come to was that, if I was going to exit, I was doing it on day one,” Olly says.

“Knowing this, I spoke with various corporate advisors in my sector who were unanimously of the opinion that this wouldn’t be possible for a business founded by me, run by me day-to-day and grown by me. So as a result, I had to begin a long and arduous journey of effectively exiting my business, before I could even sell my business.”

His lesson? It’s crucial for entrepreneurs to understand the various exit routes they can take before committing to a sale.


2. Incorporate A Succession Plan

After deciding on an exit route from his business, Olly prepared the company for life after his leadership. He did this by encouraging staff autonomy.

“Succession planning for me was about setting teams up with the tools so that they could control their own destiny. I spent a lot of time when they raised issues, asking them ‘what do you think?’ or ‘what would you do?’” he says.

“I wanted to help them see that for the past 10-12 years, I’d made every mistake in the book, and help them understand that making mistakes is ok.”

As part of this succession process, Olly began to mentally prepare for his departure too.

“A lot of people will regard their businesses to be ‘their baby’. If you don’t divorce yourself emotionally from your business before a sell-out, you will find that process much harder to deal with,” he explains.


3. Build And Utilise Your Network

When going through the sale process, conversations with like-minded individuals are vital.

“There are a number of people you need around you in your life, both on a personal and professional level – whether they’re being paid to consult you or just in your wider team. You should also seek advice from professionals in the M&A sector who will be absolutely vital to give you the info that you need. But you also need other fellow entrepreneurs,” Olly says.

“Together we all have a different conversation than we would with our professional advisers, and some of the best advice I got was from being with other entrepreneurs.”

Investec Wealth & Investment is able to facilitate these connections. Financial Planning Director Ross Coombes, explains: “We like to act as counsellors for our clients, and a sounding board for their future plans. We can also put people in touch and help them build their networks… Often the most important people to speak to are other entrepreneurs who have been through the same process.”


4. Always Prepare For The Unexpected

Of course, the process of selling a business does not come without unexpected problems so it’s important to have a clear back-up plan.

“You have to have a bottom line; the absolute minimum that you’ll sell your business for. Work out what your absolute minimum is from the perspective of a buyer, then just don’t go below that,” Olly says. “If you think you’re going to – have a plan B.”

Boundaries are important because once the process has started, it’s difficult to backtrack.
“The financial cost implication of going through the sale process means you can’t just carry on as if nothing happened. The emotional cost to your management team and the people in the business is also enormous. It’s like giving someone a cake, then before they can eat it, taking it away.”



5. Think Beyond The Sale Of Your Business And Make Plans For The Future

While the sale of a business is often all-consuming, it’s important to think about what you’ll do after completion. This includes how you will use any proceeds and safeguard you financial security.

Ross explains: “We have lots of conversations with clients about where they want to move to including tax efficient retirement or gifting to the children,” he says. “Common considerations are: will you have an earn-out, or will you still be receiving a salary? Are you setting up another business, are you going to retire? If so, what does that look like?”

Asked about the right time to engage a financial planner, Olly insists: “You can’t do it soon enough, because the intelligence you will learn is absolutely vital.”



To find out more about how Investec can help, please contact
Ross Coombes, Financial Planning Director, Birmingham

The value of your investments can go down as well as up and you may not get back the full amount invested. Your capital is at risk. This is not a recommendation and comments made are not advice from Investec.

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